Privacy Policy

Effective Date: 17/10/2023

At Laura Mercier Hong Kong we respect the privacy rights of our visitors and recognize the importance of protecting the information collected about them. This privacy policy describes how Orveon Global Ltd. (“Orveon”) (collectively, “we”, “us” or “our”) collects, uses, shares, and protects personal data. It also tells you about the rights and choices you have with respect to your personal data, and how you can reach us to get answers to your questions.

This Privacy Policy covers the “Personal Data” that we obtain about you in various contexts, both online and offline, including when you visit our website (“Website”), communicate with us, or participate in any of our programs or events. This Privacy Policy does not cover our processing of personal data relating to job applicants, employees or other staff members. Our Site may include links to third party websites and/or applications. By visiting our Website, including but not limited to , or by providing us with your personal data whether by way of such website or by any other means whatsoever, you accept and consent to the terms of this Privacy Policy.

Please note that we have no control over the privacy practices of websites or applications that we do not own, and we encourage you to review the privacy notices of these third party websites.

Please see below for more detailed information on how we process your Personal Data.

How We Collect Your Information

We may collect your Personal Data via automatic methods or via consent forms when you visit our Website directly or we may rely on our partner Eternal Optical & Perfumery (Far East) Ltd. (“Eternal”) to do so.

What We Collect

Your “Personal Data” includes any information you provide to us or that we collect and that identifies you, or from which you are reasonably identifiable (and has the equivalent meaning under applicable national laws). This includes, where relevant and appropriate, your name, email address, photograph, birth date, gender, address, contact information, occupation, nationality, travel identification information, credit card and other payment information, personal interests, information on social media, records of questions that you ask us, answers you provide to questions we ask, other information about your dealings with us and information about you stored in cookies (such as your purchase history and other usage information) and Internet Protocol address or addresses when you interact with our Website.

In addition to the Personal Data we collect from you directly, we may also obtain information about you from other sources, including third parties, business partners (e.g., Eternal Group or beauty stores), our corporate affiliates (i.e., other entities in the Orveon group), social networks, vendors that provide services on our behalf, or publicly available sources.

The provision of certain Personal Data by you to us such as your name, email address, contact information, credit card and such other information may be indicated by us as compulsory or obligatory in order for us to perform the relevant services for the identified purposes. Please note that we use a third-party payment processor for all credit card payments and if you choose, that provider may have an option for you to store you credit card information with them.

Your Personal Data is collected by various means including via forms you complete, transactions made, subscriptions or through the use of cookies.

The Website also makes use of a technology designed to enhance your browsing experience and to provide aggregate non-personally identifiable information about the use of the Website to us. If for any reason you do not wish to have this technology enabled, kindly disable the use of cookies in your browser settings.

If you choose to invite an individual to join our Website or to receive our services, you will need to provide his/her name and email address. We store this information to confirm qualifying orders attributable to your account and to track the results of the invitation referrals.

How We Use Your Information

Orveon may use the information we collect from you for any of the following purposes:

  • To perform or carry out obligations arising from any contracts entered into between you and Eternal (i.e. purchase and delivery of Laura Mercier’s products and services);
  • To enable Orveon’s subcontractors, third-party agents and service providers, to fulfil their obligations as stipulated in your contract with them;
  • To administer and update your records in our databases; monitoring and maintaining a copy of your record of previous transactions;
  • To facilitate the delivery, maintenance and enhancement of our products, services, programmes, activities and events;
  • Notify you about new services or special promotional programs, or send you offers or information;
  • To send marketing and advertising communications and other promotional materials such as trend alerts, promotions, sweepstakes, contests, new product launches, and event invitations;
  • Respond to and/or follow-up on your issues or feedback, and provide information in response to your requests and inquiries;
  • Identify you when you visit our Website;
  • Conduct research and analytics, including improving our services and product offerings;
  • Understand and share your opinions, questions, posting of photos and reviews, and experiences;
  • To improve Orveon’s customer service through your feedback and provide recommendations;
  • Provide and maintain the functionality of our Website, including identifying and repairing errors or problems;
  • Detect security incidents, and investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, and terms and conditions;
  • Support core business functions, including maintaining records related to business process management and loss and fraud prevention, and collect amounts owing to us;
  • Establish or exercise our legal rights, and defend ourselves against legal claims;
  • To process your enquiries and any and all other ancillary administrative purposes; and
  • Purposes incidental to each or all of the above.

We may also contact you by any means of communication for which you have given us including but not limited to via email, telephone numbers, and post, for the purpose of getting your feedback or for providing you with information which we believe could be of interest to you or your organisation.

By your submission of your Personal Data to us, you consent to the onward disclosure of your Personal Data to these agents or service providers and the processing of your Personal Data by these agents or service providers. These agents and service providers include:

Affiliated companies within Orveon for marketing and administrative purposes (i.e. verification and IT purposes); and

Marketing partners, including Eternal and third-party service providers (such as subcontractors, agents or network operators providing IT, website, customer relationship management and marketing support) who perform functions such as marketing. The entities to whom we disclose your Personal Data may be located in a range of countries.

The countries in which these third parties are located will depend on the circumstances. Orveon may also disclose or transfer out of the country Personal Data as permitted or required by law. In the event any cross-border transfer or disclosure is required, we will take steps to ensure that the recipient organization will take reasonable measures in the protection of your Personal Data. If we need, or are required, to contact you concerning any event that involves your Personal Data we may do so by e-mail, telephone, or mail.

Typically, we retain your Personal Data for the period necessary to fulfill the purposes outlined in this privacy notice, unless a longer retention period is required or permitted by law.

How We Share Your Information

We will not share or disclose your Personal Data to anyone except as described in this Privacy Policy.

We share your Personal Data with Eternal and corporate affiliates within the Eternal group as noted above to provide our services to you. To learn more about their privacy practices, please see Eternal Group’s privacy policy.

We may share your Personal Data with Orveon’s corporate affiliates. We also share Personal Data with our professional advisors, such as our lawyers and accountants.

We share certain Personal Data with third parties that perform services to support our core business functions, Website, and internal operations (e.g., hosting and securing our Websites, providing web support to our Website, processing and fulfilling orders, delivering packages, complying with your request for the shipment of products to or the provision of services by a third party intermediary, sending postal mail and e-mails, analyzing customer data, providing marketing assistance, processing credit card and debit card payments, investigating fraudulent activity, conducting customer surveys, and providing customer service).

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganization, stock sale or other change in control.

We reserve the right to disclose your Personal Data in order to comply with a subpoena, court order, administrative or governmental order, or any other requirement of law, or when we, in our sole discretion, believe it is necessary in order to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud and credit risk reduction.

We will not otherwise share your Personal Data without notifying you.

How We Protect Your Information

The Personal Data that we hold about you will be securely stored utilizing reasonable cyber security controls and in compliance with applicable local laws.

We maintain administrative, technical and physical safeguards designed to protect the Personal Data you provide against unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.

We may notify you by email or otherwise if a security breach occurs.

Accessing and Updating Your Personal Information and Preferences

If you are a registered user, you may access and update your registration information and your preferences to receive email or other communications from us by sending an email to

Please note that your friends and contacts may still choose to send email invitations to you. Any user who receives an email invitation to join the Website may choose not to receive such invitations in the future by following the instructions in the email invitations and, in addition, if you are a member, you may also choose not to receive such invitations by changing your preferences as indicated above.

While we make efforts to accommodate requests to restrict our use of your information, we reserve the right to delete all or any portion your information if we are not able to reasonably accommodate a requested restriction.

You may, however, request that we delete your Personal Data by emailing if required by law, we will grant a request to delete information. Please note that in some cases we may be required to retain your Personal Data to comply with our legal obligations, resolve disputes, enforce our agreements, protect against fraudulent, deceptive, or illegal activity, or for another one of our business purposes.

Subject to applicable law, where we rely on your consent for the purposes of our use of your Personal Data you have the right to withdraw your consent at any time. This will not affect the lawfulness of our use of your Personal Data prior to your withdrawal of consent. If you wish to withdraw your consent to receive information on new products and campaigns from us, you may do so by:

  1. unsubscribing from our Website;
  2. clicking the “Unsubscribe" link in the email(s) we send to you; or
  3. writing us at the email address below.

Please note that if you choose to withdraw your consent to our use, disclosure, transfer and/or processing of your Personal Data, we may not be able to provide you with some or all of the product or services.

We will take commercially reasonable steps to implement your requests promptly, but you may still receive communications from us for up to ten business days as we process your request.

Children's Privacy

We do not solicit any Personal Data from children. If you are not 16 or older, you are not authorized to use the Website. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

Privacy Policy Changes

If we decide to change our Privacy Policy for the Website, we will post the revised Privacy Policy in our Website so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. The effective date above (see top of this Privacy Policy) will reflect the date the changes are implemented and in effect. Your continued use of the Website indicates your assent to the Privacy Policy as posted.

Communicating With Us

You can contact our Data Protection Officer at

Alternatively, you may email or write to us at:


Eternal Optical & Perfumery (Far East) Ltd
22/F, Enterprise Square Two
3 Sheung Yuet Road
Kowloon Bay
Hong Kong